pictures
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I had seen some brochures that Humming had previously done for the Australian School of Business at UNSW and was impressed by the quality of the work, so I enlisted Jo Morley to prepare the UNSW Study Abroad brochure for 2012, which is our main annual marketing publication.
The result looks fantastic and importantly, meets the requirements of the brief which was complex, given all the stakeholders and the wide target audience.
I'm really delighted with the results and have already lined Humming up for another project, and others are in the pipeline.
Maya Tanaka, Quality Assurance and Marketing Manager, Study Abroad, UNSW International
An exciting new look and feel for the UNSW Study Abroad programs.
This 36pp brochure was a complete overhaul from previous years. Our objective was to inject an energetic new look and feel that would appeal to prospective international students. UNSW brand guidelines determined the cover design, but for the inside of the brochure we developed details including flight paths, bold graphics, and clean typography.
We commissioned talented Sydney photographer Aran Anderson to shoot the student portraits throughout.
Incorporating:
- Concept development
- Design/layout
- Art direction
- Print management
