This poster is UNSW Study Abroad's primary marketing piece.

Taken to meet and greets, the map is shown to potential new students to promote the exciting prospects on offer while studying in Australia.

We completely redesigned this piece, keeping in mind the new style we've implemented for the unit, as well as a strong injection of excitement and passion for the cause!

As an over-sized piece, the map needs to work at it's smaller (folded down) size, as well as make an impressive poster for students to pin up.

Similarly, the design was considered from a micro and macro sense: imagery works in a graphic sense, as well as maintaining an informative nature. Typography, colour and graphic devices help serve the hierarchy. We reworked the typography across the whole map to help it fit the look. The cover incorporates the broad new brand direction for UNSW.

Incorporating:

• Concept development
• Typeface design
• Design/layout
• Art direction
• Print management